市场驱动的联盟企业专利策略选择及产出效应  

A research on the choice of patent strategy and its innovative effect of market-driven alliance firms

作　　者：姜滨滨[1,2] 匡海波[2] 

机构地区：[1]大连外国语大学经济与管理学院,辽宁大连116044 [2]大连海事大学交通运输管理学院,辽宁大连116023

出　　处：《科研管理》2017年第1期70-80,共11页Science Research Management

基　　金：国家自然科学基金:低碳港口生成机理及评价模式研究(71273037);长江学者和创新团队发展计划资助:港口协同发展与绿色增长(IRT13048);辽宁省高校创新团队支持计划资助:港口低碳智能化及关键技术(LT2013011);中央高校基本科研业务费专项资金资助(3132013336);交通运输部交通软科学项目:中国港口区域化发展分析及最佳模式研究(2013-322-225-240);中国博士后科学基金资助(2016M591422);大连外国语大学校级项目(2015XJYB08);辽宁省教育厅一般项目(2016JYT07)

摘　　要：当前,战略联盟成为企业强化其市场地位的一种重要选择。本文以联盟企业为对象,考察了出于市场考虑建立联盟的企业如何在专利策略选择的基础上进一步实现其战略目标和绩效目标。构建"市场动机-专利策略-企业创新绩效"的分析框架,分别提出市场动机影响企业专利策略选择以及市场动机、专利策略影响企业创新绩效的作用关系假设,选取信息技术产业战略联盟作为样本,实证检验了市场动机、专利策略及企业创新绩效间作用关系,得到:(1)市场地位差异导致联盟企业的动机及其选择的专利策略不同,市场地位不强的企业趋于在市场进入动机下选择专利防御和专利杠杆的策略组合,市场地位较强的企业则在市场拓展的动机下实施专利专有和专利杠杆策略;(2)联盟基础上的专利策略实施影响企业的创新绩效,市场进入动机下,市场地位不强的企业借助专利策略组合促进其创新效率及市值的增加,而具有市场地位的企业选择的专利策略仅作用于其市值,对创新效率以及专利产出均不存在影响。Nowadays, strategic alliance has become an important choice to enhance firms＇ market power. Setting alliance firms as the research object, this paper investigated how alliance firms choose their patent strategies and realize their strategic and performance goals when taking the market motivation into consideration. Constructed the research framework of ＂ market motivation - patent strategy - firms＇ innovative performance＂, we proposed the assumptions of influencing mechanism of market motivation on choice of patent strategies and the relationship among market motivation, patent strategies and firms＇ innovative performance respectively. Taking the alliance in the IT industry as the research sample, we empirically tested the relationship among market motivation, patent strategies and firms＇ innovative performance, and results show that ： （ 1 ） difference in market position led to the difference in alliance motivation and choice of patent strategies, firms with low market power tend to choose the patent defensive and leveraging strategy under market access motivation, while firms with stronger market power would choose the patent propriety and leveraging strategy; （2） on the basis of alliance, firms＇ patent strategic choice would influence their innovative performance, in case of market access, firms would enhance their innovative efficiency and market capitalization, while under the circumstance of stronger market power, the use of patent strategic profile only promotes their market capitalization, but have no effect on innovative efficiency or patent output at all.

关 键 词：战略联盟 市场驱动 专利策略 产出效应 

分 类 号：F204[经济管理—国民经济]