需求对价格敏感情况下的库存控制与定价研究  

Study on Inventory Control and Pricing with Price-sensitive Demand

作　　者：唐艳[1] 

机构地区：[1]深圳技师学院国际商务系,广东深圳518000

出　　处：《物流技术》2016年第12期101-103,共3页Logistics Technology

摘　　要：用价格来引导需求是当前较多企业的经营策略,库存管理和定价成为该策略中的重要问题,在借鉴已有研究的基础上对该问题进行了理论研究。在单品种、需求函数为价格的二阶可导递减凹函数、可提前订货的假设下建立了动态规划模型,从理论上证明了在假设前提下最优定价策略的存在性以及在该价格策略下的补库策略。In this paper, based on previous studies, we analyzed theoretically the inventory management and pricing in enterprise operation strategy, built the dynamic programming model on the premises of single product, the demand being a secondary derivable decreasing concave fanetinn of price, and advance order allowed, and proved theoretically the existence of an optimal pricing strategy against such premises as well as the corresponding replenishment strategy for it.

关 键 词：库存控制 定价 需求随价格可变 

分 类 号：O227[理学—运筹学与控制论] F253[理学—数学]