基于云模型的商家信誉综合评价方法  

Integrated Evaluation of Business Credibility Based on Cloud Model

作　　者：刘杰[1] 王宇[1] 李文立[1] LIU Jie WANG Yu LI Wenli(Faculty of Management and Economics, Dalian University of Technology, Dalian 116024, China)

机构地区：[1]大连理工大学管理与经济学部

出　　处：《大连理工大学学报（社会科学版）》2017年第1期88-93,共6页Journal of Dalian University of Technology(Social Sciences)

基　　金：国家自然科学基金重点项目:“社会化商务中参与者的信誉与信任机理及交易决策研究”(71431002)

摘　　要：利用云模型的逆向云发生器、云运算原理,结合云模型的模糊性、随机性以及统计性对社会化电子商务平台中商家的信誉等级进行综合评价。对比了基于云模型的综合评价方法与常规模糊综合评价方法的应用效果,算例结果表明：基于云模型的综合评价方法具有传统模糊综合评价方法所不具备的优点。This paper intends to evaluate the credibility of businesses on the social e-commerce platforms according to cloud model-based reverse cloud generator and cloud computing principles. It also takes into considera- tion the fuzziness, randomness and statistical features of cloud models. The cloud model-based integrated evaluation approach is compared with conventional fuzzy evaluation approach, and numerical results show that the former outweighs the latter in terms of application effect.

关 键 词：云模型 模糊综合评价 信誉 云运算 社会化电子商务 

分 类 号：C931[经济管理—管理学]