“微”平台在学院共青团工作中的实践与思考  

We Chat Platform in the Work of Communist Youth League

作　　者：袁媛[1] 林梅[1] 祁晓婉 宋佳泽[1] 

机构地区：[1]同济大学海洋与地球科学学院,上海200092

出　　处：《高教学刊》2017年第3期9-11,15,共4页Journal of Higher Education

基　　金：同济大学本科教学改革项目"海洋学院人才培养创新模式与教学质量管理改革的探索实践"

摘　　要：随着移动互联网的发展,"微"平台影响力日渐扩大。青年作为受"微"平台影响最大的团体,需要更好的引导,合理利用该资源。文章从海洋学院团学联公众号的实际情况出发,论述了学院团学联公众号的运作体系、团学联公众号的内容丰度以及"微"平台在共青团工作中应用的探索与实践。通过与国内外同类课题的研究对比、问卷调查、跟踪调研、数据搜集整理等方式,对青年学生使用"微"平台并通过"微"平台了解共青团动态的情况,以及团支部对"微"平台的使用及推广等方面的情况进行调研,并对调研结果及实践经验做出改进建议。With the development of the mobile Internet, the influence of the WeChat platform is growing steadily. As a group affected most by the WeChat platform, young people need better guide for rational utilization of the resource. The article,based on the practical condition of the official account operated by the students＂ tlnion of the school of ocean and earth science, expounds the operating system and the abundance of content of this official account and then analyzes the exploration and practice of WeChat platform in the work of the China Communist Youth League. Through the comparison between similar domestic and overseas researches, questionnaire survey, tracking investigation, data collection and other methods, the article investigates the situations from two aspects, including how young students use WeChat to keep in touch with current affairs of the China Communist Youth League, and how Youth League branches use and promote the WeChat platform, then submits corresponding improvement suggestions.

关 键 词：微平台 微信公众号 共青团工作 

分 类 号：G647[文化科学—高等教育学]