吉林省中医药产业区域品牌构建研究  

Study on Regional Brand Building of Jilin Traditional Chinese Medicine Industry

作　　者：陈守则[1] 韩旭[1] 单红之 Chen Shou-ze Han Xu Shan Hong-zhi(School of Economics and Management, Changchun University of Technology, Changchun 130012 China)

机构地区：[1]长春工业大学经济管理学院,吉林长春130012

出　　处：《科技创新与生产力》2017年第1期22-25,共4页Sci-tech Innovation and Productivity

基　　金：吉林省科技厅软科学研究项目(20130420057FG)

摘　　要：结合吉林省中医药产业区域品牌的发展现状,从地区竞争力的角度分析了吉林省中医药产业区域品牌建设的可行性,有针对性地提出吉林省中医药产业区域品牌构建的基本模式和对策,期望对促进吉林省中医药产业区域品牌的构建有一点启示与帮助。Based on the development status of regional brand building of Jilin traditional Chinese medicine industry, the paper analyses its feasibility from the perspective of regional competitiveness. In order to provide reference and help for the devel- opment of traditional Chinese medicine industry in Jilin, it puts forward the basic modes and countermeasures of brand con- struction.

关 键 词：吉林省 中医药产业 区域品牌 区域经济 

分 类 号：S567[农业科学—中草药栽培]