连片特困区小城镇农产品流通:动力机制与发展路径——泛旅游产业线上线下整合的视角  

The Circulation of Agricultural Products of Small Towns in Contiguous Destitute Area: Dynamic Mechanism and Development Path: Based on the Perspective of Integration of Online and Offline of Pan- tourism Industry

作　　者：杨辉鹏[1,2] YANG Hui - peng(School of Transportation, Huanggang Polytechnic College, Huanggang 438002, China School of Business Administration, Zhongnan University of Economics and Law, Wuhan 430073, China)

机构地区：[1]黄冈职业技术学院交通学院,湖北黄冈438002 [2]中南财经大学工商管理学院,湖北武汉430073

出　　处：《财经理论研究》2017年第1期18-32,共15页Journal of Finance and Economics Theory

摘　　要：基于泛旅游产业线上线下整合的视角,探讨连片特困区小城镇农产品流通的发展路径。在梳理和分析国内外小城镇进程与特征及发展趋势的基础上,探求连片特困地区城镇化内生动力的发展方向,通过泛旅游产业整合的理论基础,构建农产品流通体系的动力模型,从理论角度分析农产品在泛旅游产业线上线下整合的推动城镇化进程中的流通影响因素与作用机制,进而结合区域旅游业和现代农业发展的案例,提出农产品流通发展路径。Based on the perspective of integration of online and offline of pan tourism industry, The paper dis- cusses development path of circulation of agricultural products of small towns in contiguous destitute area. Based on combing and analyzing the process and characteristics of small towns at home and abroad, this paper explores the developing direction of urbanization endogenous driving force in contiguous areas, and constructs the dynamic model of agricultural circulation system from the theoretical basis of pan - tourism industry integration. This paper analyzes the influencing factors and mechanism of agricultural products in the process of urbanization, and then puts forward the development path of agricultural products circulation in the light of the case of regional tourism and modem agricultural development.

关 键 词：线上线下 泛旅游产业 电子商务 城乡一体化 信息服务 流通 

分 类 号：F326.6[经济管理—产业经济]