我国移动体育直播应用的发展现状、问题及对策研究  

Research on the Current Situation,Problems and Countermeasures of the Application of Mobile Sports Broadcast in China

作　　者：武传玺 

机构地区：[1]中国矿业大学体育学院,江苏徐州221116

出　　处：《南京体育学院学报（自然科学版）》2016年第6期156-160,共5页Joournal of Nanjing Institute of Physical Education:Natural Science

摘　　要：利用文献资料、数理统计等方法,对我国移动体育直播应用的概念与发展现状进行了阐述,研究结果显示:我国移动体育直播应用目前尚处于起步阶段,存在直播质量不佳、直播内容垄断、直播侵权现象严重与盈利模式单一等问题。最后针对以上问题,提出了加快技术革新、加强内容建设、完善法律法规、增加盈利模式等对策,从而为我国移动体育直播应用的良性发展提供理论指导意义。By using the method of literature and mathe - matical statistics , the concept and development status of the application of mobile broadcast sports in China is dis -cussed , research results show that ： China’s mobile sports broadcast application is still in its infancy , there is poor quality , live broadcast content , broadcast monopoly serious infringement and a single profit model and other issues . According to the above the problem , put forward to accel -erate technological innovation ,strengthen content con -struction , perfecting laws and regulations ,increase the profit model and so on , so as to provide theoretical guid -ance for the healthy development of sports in China live mobile applications .

关 键 词：体育直播 移动应用 体育赛事转播权 对策 

分 类 号：X80-5[环境科学与工程—环境工程]