“互联网＋体育”建设下体育产业市场秩序管理研究  

The Management Research of Market Order of Sports Industry that the Construction of Network Service Platform for Sports

作　　者：孙建鹏[1] 

机构地区：[1]黄河科技学院体育学院,河南郑州450063

出　　处：《山东体育学院学报》2017年第1期41-44,23,共4页Journal of Shandong Sport University

基　　金：河南省体育局重点项目《“互联网＋体育”下河南省体育产业市场管理发展对策研究》（编号：2016010）

摘　　要：随着居民体育消费的增加,体育产业市场不断加大,如果体育产业秩序市场混乱势必会造成体育服务无法满足居民的需求,影响体育消费的进程.采用文献资料、逻辑分析、实地调研等方法对体育市场的秩序管理进行研究.研究结果：政府行为“互联网＋”下体育服务平台的建设,能为体育服务提供良好的技术管理平台,有利于促进体育产业市场秩序的管理和发展,体育产业国有品牌的树立,体育产业种类的分类统计和信息化服务,体育社会资源的最大化使用.以及筹建体育消费的第三方专有支付平台,为建立体育社会化服务提供有力的资金支持.With the increase of residents’ sports consumption, the market of sports industry is increasing. If the sports industry market becomes disorder, it will impact the demand for sports service residents and the sports consumption. By using the methods of literature, logical analysis and field investigation, this paper studied the order management of sports market. The results were shown as follows：The government’s behavior ＂Internet ＋ ＂ sports service platform construction can provide a good technical and management platformto promote the management and development of sports industry market order, and establish the sports industry of national brands, the classification statistics and information service of sports industry leads the maximum use of sports social resources. Moreover, this platform builds the third party payment platform for sports consumption and provides strong financial support for the establishment of sports socialization services.

关 键 词：体育网络服务平台 体育产业 市场秩序 

分 类 号：G80-05[文化科学—运动人体科学]