伴随文本对标志符号生成与解释的影响——以奥运会徽为例  

The Influence of Co-text on the Generation and Interpretation of Logo:A Case Study of the Olympic Games Emblem

作　　者：熊铮铮 

机构地区：[1]四川大学文学与新闻学院,四川成都610000

出　　处：《新闻大学》2016年第6期125-134,共10页Journalism Research

摘　　要：一直以来标志都是作为一个设计的符号,研究多从操作和技术层面入手。然而,标志作为传达信息、表现质量、区分差异、彰显特性的一种象征性传播符号,在现代社会中扮演和发挥着越来越重要的作用。伴随文本决定着文本的生成与解读,了解伴随文本的影响因素,对标志符号的生产才具有真正的指导作用。For quite a long time, logo has been considered as a symbol of design, and the study of logo has always been done at the operational and technical levels. But as a symbol of communication semiotics, logo has played an important role in communicating message, highlighting quality, distinguishing differences and manifesting characteristic in modern society. Co-text determines the generation and interpretation of text and guides the production of logo, as a result, it is critical to understand the influencing factors of co-text.

关 键 词：伴随文本 标志 意义 

分 类 号：G209[文化科学—传播学]