民族旅游的媒体表征——以恩施土家族苗族自治州旅游宣传片为例  

The Media Representations of Ethnic Tourism:A Case Study based on the Tourism Promotional Videos of Enshi Tujia and Miao Autonomous Prefecture

作　　者：聂康 胡怡[2] 

机构地区：[1]中山大学管理学院,广东广州510275 [2]华中科技大学新闻与信息传播学院,湖北武汉430074

出　　处：《旅游论坛》2016年第6期40-44,共5页Tourism Forum

摘　　要：以恩施土家族苗族自治州拍摄的旅游宣传片为例,对民族旅游在媒体中的表征进行了解读和分析。发展民族旅游是促进少数民族地区经济和文化发展的一种动力,但也会给少数民族文化和民族认同带来负面的影响,如何对少数民族及其文化进行表征则在其中起着重要的作用。首先采用内容分析法,对少数民族旅游在旅游宣传片中的视觉表征进行了描述,然后运用旅游学、传播学及文化研究等理论对这些表征的意义和影响进行了分析。研究结果对少数民族地区旅游宣传片的创作及当地旅游业的发展都具有一定的意义。Based on the tourism promotional videos of Enshi Tujia and Miao Autonomous Prefecture of Hubei Province,China,this study analyzed the media representations of ethnic tourism.Previous studies show that ethnic tourism is a driving force to promote the local economical and cultural development but could also adversely impact on the culture and the sense of identity of ethnic minority.And the representations of the culture and identity of ethnic groups plays a key role.Using content analyze this study explored the representations of ethnic tourism in the videos and then explained their meaning and impacts based on the relevant theories of tourism,communication and culture studies.This paper offers a contribution to the creation of tourism promotional videos of ethnic tourism and the tourism development of Enshi Autonomous Prefecture.

关 键 词：民族旅游 旅游宣传片 媒体 表征 

分 类 号：F592.7[经济管理—旅游管理]