信息传播视角下台湾青年的“大陆印象”与赴大陆“就业创业意愿”——基于对台湾四所高校1030个样本的问卷调查  

Taiwan Youths' " Mainland Impression" and " Employment and Entrepreneurial Intention" in the Perspective of Information Communication

作　　者：刘澈元[1] 李宁[1] 

机构地区：[1]广西师范大学经济管理学院,广西桂林541004

出　　处：《广西师范大学学报（哲学社会科学版）》2016年第6期40-45,共6页Journal of Guangxi Normal University(Philosophy and Social Sciences Edition)

基　　金：教育部2011计划"两岸关系和平发展协同创新中心"阶段性成果;广西人文社会科学发展研究中心"泛北部湾合作研究团队"培育项目

摘　　要：广西师范大学与台湾4所大学的联合调研表明,当前台湾青年的"大陆印象"与其赴大陆"就业创业意愿"呈现一定程度的矛盾,偏于负面的"大陆印象"与趋于正面的赴大陆"就业创业意愿"同时并存。台湾青年趋于正面的"大陆就业创业意愿"体现了其对大陆经济发展潜力的客观认识和对自身职业生涯的理性规划。但是,在偏于负面的"大陆印象"制约下,其意愿仍有转趋保守的可能性。因此,改善台湾青年的"大陆印象"是促进台湾青年赴大陆就业创业的长期和根本任务,可从构建"两岸命运共同体"矫正台湾青年的"偏独"史观,大力促进两岸青年的体验式交流,充分发挥台商对台湾青年的正面引导作用等方面解决。Joint research conducted by Guangxi Normal University and 4Taiwan universities shows that Taiwan youths＇ ＂ mainland impression＂ shows a certain degree of contradiction with their ＂employment and entrepreneurial intention＂ in mainland. They tend to have a negative mainland impression and simultaneously a positive employment and entrepreneurial intention. Positive employment and entrepreneurial intention in mainland shows Taiwan youths＇ objective understanding of the economic development potential in mainland and rational planning of their own career.However,under their negative ＂ mainland impression＂,it is still possible that their entrepreneurial willingness tends to be conservative.Therefore,the improvement of Taiwan youths＇ ＂ mainland impression＂ is significant in promoting their employment and entrepreneurship in the mainland.Correction of Taiwan youths＇ partial historical view through construction of＂cross-strait fate community＂,vigorously promoting exchange and communication on both sides,giving full play to positive guidance on Taiwan youth is crucial to solve this problem.

关 键 词：台湾青年 大陆印象 就业创业意愿 信息传播渠道 

分 类 号：F120.4[经济管理—世界经济]