格调共情:“李健现象”折射出的电视音乐传播与社会审美趋向  

The Taste Empathy in Social Aesthetics and Marketing of TV Music Programs Based on the Analysis of Singer LI Jian's Success

作　　者：孙文峥[1] SUN Wenzheng(Nanjing Universit)

机构地区：[1]南京大学新闻传播学院

出　　处：《武汉大学学报（人文科学版）》2017年第1期113-121,共9页Wuhan University Journal (Humanity Sciences)

基　　金：国家社会科学基金一般项目(14BXW043)

摘　　要：格调作为作品或审美本质的诠释和理解,在剥离艺术作品载体后,逐渐被援引为高品质与个人审美趣味的概念集合;在社会语境中被理解为社会受众对该气质品格的理解、认同与归属感。格调共情即指大众审美突破以艺术或作品为中心的传统,转而向环境要素扩展,进而需要受众群体的广泛回应与互动,并在其中形成强烈的审美认同与格调定位,是由受众、社会媒体及传播过程共同营造的回应与共情的结果。"李健现象"是歌手李健因电视音乐真人秀《我是歌手》爆红而引发的传播和文化现象思考,体现出宏观层面的社会文化契合与转变,也体现了流行文化传播的整体结构变迁,是音乐电视传播与社会审美情趣的共情现象。Taste has been taken as the interpretation and understanding of artworks oraesthetic essence.It has gradually developed to a comprehensive concept,combining both high quality and personalaesthetictaste.Inthesocialcontext,taste can be interpreted as how the audience understand,identify and be attached to a certain temperament or quality.Taste empathy refers to a concept that the public aesthetics breaks through the traditional focus of art or works,and extends to the ambient elements,creating aesthetic identity under the comprehensiveinteractionwiththeaudience.Itis the overall result of response and empathy created by audience,social media and communication process.＂LI Jian Phenomenon＂is named to describe the non-anticipatory but great success of singer Li Jian,according to his performances during the music reality showI am a Singer.His success not only accords with the sociocultural changes,but also indicates the changes in the overall structure of the popularculture.Itistheempathy in both the marketing of TV Music programs and social aesthetic.

关 键 词：李健现象 格调共情 社交货币 传播生态 电视传播 社会审美 

分 类 号：G229.27[文化科学] J603[艺术—音乐]