多种方法集成的商业模式创新研究  

A Variety of Ways to Integrate the Business Model Innovation Research

作　　者：张世彤 陈舒 孙琳琳[2] 张晓明 吴楠 

机构地区：[1]吉林省科技创新平台管理中心,长春130012 [2]吉林大学,长春130000

出　　处：《工业技术经济》2017年第2期80-86,共7页Journal of Industrial Technological Economics

摘　　要：本文针对当前商业模式构成要素及创新需求,运用类别思维、TRIZ理论中技术成熟度预测、资源分析、进化法则及商业价值评估多种方法的集成使用,对现有商业模式发展现状、构成要素的关系、各要素所拥有资源的梳理等进行全方位分析。打破以往只关注商业模式本身的问题及发展,选取商业模式中价值主张和客户界面两个要素,结合中小学商业模式所呈现的特性,综合使用多种创新方法,用动态发展的角度把握商业模式创新,为商业模式创新提供更多更丰富的路径。This article,in view of the current business model elements and innovation requirements,uses the categories of thinking,technical maturity in TRIZ theory prediction,resource analysis,laws of evolution and business value assessment methods. At the same time,aiming at the development of existing business models,elements of relationships and resources,we have a full range analysis of the various elements. The author of this article to break the previous focus on business problems and development of the model itself,select business model value proposition and customer interface in two elements,combined primary and secondary school of business model characteristics,integrated various innovative methods of dynamic development of business model innovation,and provided more and more for business model innovation path.

关 键 词：商业模式创新 商业价值评估 TRIZ理论 基于案例推理 

分 类 号：F721[经济管理—产业经济]