电子商务服务运行机制的计算模型研究  

Computational Model of E-commerce Service Operating Mechanism

作　　者：薛霄[1,2] 刘东华[1,2] 扣彦敏 孙浩[1,2] 桂彬[1,2] 

机构地区：[1]河南理工大学计算机科学与计算学院,河南焦作454000 [2]河南理工大学现代物流服务河南省高校工程技术中心,河南焦作454000

出　　处：《小型微型计算机系统》2017年第2期340-345,共6页Journal of Chinese Computer Systems

基　　金：国家自然科学基金项目(61175066;60905041;61300124)资助;河南省高校科技创新人才项目(2012HASTIT013)资助;河南省高校青年骨干教师项目(2011GGJS-056)资助;河南理工大学创新型科研团队支持计划项目(T2013-3)资助

摘　　要：为了研究电子商务服务运行机制对依靠传统供应链运行的企业的影响,在对供应链进行抽象的基础上建立了服务桥模型,用于验证不同的服务运营策略将产品或服务由供应商到达需求方时难易程度的不同.提出针对电子商务服务运营的计算实验研究,包括模型构建、模型实例化及计算实验三部分.为了验证该方法,对相同市场需求环境下的电子商务服务运营与依靠传统供应链运营的企业进行了实验比较.结果表明,在外界条件相同的情况下,采用电子商务服务运营的企业,通过服务桥的比率较高,企业可以获得更高的利润.To research the impact of electronic commerce service operators to rely on the traditional supply chain operations of enterprises, on the abstract basis of the supply chain to establish a service bridge, the establishment of service bridge model was used to verify the different services operating strategy, different degrees of difficulty when the product or service reaches the demand side by vendors. Computational experiment method for e-commerce services operations was proposed, including model building, model instantiation and computational experiments three parts. To validate the method, the e-commerce services operate and rely on traditional enter- prise supply chain operations conducted experiments to compare under the same market demand environment. The results show that under the same external conditions, the adoption of e-business service operations through higher rate of service bridge, companies can obtain higher profits.

关 键 词：电子商务 服务运营 服务桥 计算实验 

分 类 号：TP391[自动化与计算机技术—计算机应用技术]