O2O的碳足迹测算:以滴滴出行为例  

Carbon Footprint of O2O Business Model:Taking Didi Taxi as an Example

作　　者：冯长春[1] 康艺馨[2] 

机构地区：[1]北京大学城市与环境学院,北京100871 [2]北京大学城市规划与设计学院,广东深圳518055

出　　处：《生态经济》2017年第2期58-64,77,共8页Ecological Economy

基　　金：国土资源公益性行业科研专项项目"京津冀土地优化利用一体化管控关键技术与应用"(201511010-3A)

摘　　要：从生态经济学的角度,随着人类生活方式的改变,对环境产生的影响也在发生变化,而碳足迹则是评估环境影响的重要指标。近年来O2O商业模式的兴起,引起了人们生活多方面的改变,随之也对环境产生了巨大的影响。在简要介绍了O2O与碳足迹的概念以及国内外研究进展的基础上,利用生命周期法构建了O2O平台的碳足迹测算模型。之后以滴滴出行软件为例,根据所建模型分别从准备阶段、匹配阶段、消费结算阶段和反馈阶段计算了滴滴出行在使用带来的碳排放的增减,最终得出人们通过O2O平台使用带来的碳排放的增加大于减少,反而导致了碳足迹的净增加的结论。From the perspective of ecological economy, the changes in human life style have great impact on the environment, of which the assessment of carbon footprint is an important index. Nowadays the widespread of the Online to Offline business model has a huge influence of human life, and brings a series of effects to environment. At first we investigated the definitions of relative researches home and abroad, but the widely accepted definition of carbon footprint does not exist and we proposed our own. After that a calculation model based on the LCA was built to evaluate the carbon footprint of O2O business model. Then we take the Didi Taxi as an example and calculated the carbon dioxide emission change of four stages step by step. In the end, the conclusion that the widespread ofO2O business model such as Didi Taxi actually brought up the net carbon dioxide emission was got.

关 键 词：O2O 碳足迹 滴滴出行 生命周期法 

分 类 号：F062.2[经济管理—政治经济学]