基于DP矩阵的湖北省旅游业发展评价及政策选择  

The Development Evaluation and Police Choice of Tourism Industry in Hubei Province

作　　者：乔花芳[1,2,3] 吴郁玲[1,3] 冯娟[1,2,3] 曾菊新[1,3] 刘大均[1,3] 

机构地区：[1]华中师范大学城市与环境科学学院,中国湖北武汉430079 [2]中国旅游研究院武汉分院,中国湖北武汉430079 [3]华中师范大学地理过程分析与模拟湖北省重点实验室,中国湖北武汉430079

出　　处：《经济地理》2017年第1期212-218,共7页Economic Geography

基　　金：国家自然科学基金青年科学基金项目(41101166;71403095);教育部人文社会科学青年基金项目(16YJC630097);华中师范大学中央高校基本科研业务费(CCNU16A03024)

摘　　要：运用定向政策矩阵(DP矩阵)构建旅游业发展评价指标体系,对湖北省旅游业的发展进行评价,研判湖北省旅游业发展的基本类型,探究不同发展类型的旅游业发展战略。研究发现:1湖北省旅游业发展空间分异明显,呈"西高东低,中部塌陷"的空间格局,行业竞争能力和行业发展前景表现优良的地区主要分布在湖北省西部,东部地区次之,中部地区较为滞后;2湖北省旅游业发展分为领导者型、成长型、稳健型、阶段性滞后型、保守型五种基本类型,可就不同发展类型的旅游业发展进行战略定位;3DP矩阵可以作为区域旅游政策制定的有效工具,通过评价旅游业的竞争能力和发展前景提出具有地方适应性的发展政策。Taking 17 cities in Hubei Province as the sample area, the study establishes an evaluation index system of tourism industry in Hubei Province, based on directional policy matrix and factor analysis, and unveils different development strategies according to 17 cities in Hubei. The results points to a spatial variation development of regional tourism in Hubei Province, that is, ＂tourism industry at cities in Western Hubei is more developed than one in Eastern Hubei, and the industry in Central Hubei is undeveloped＂. Based on different stage of tourism industry, cities in Hubei province are divided into five types, including leader, growth leader, custodial, phased withdrawal, and divest. Given limited social sources, directional policy matrix could work well in pushing forward regional tourism policy by assessing industry competitiveness and development potential of tourism industry.

关 键 词：旅游业 产业 政策选择 DP矩阵 湖北省 

分 类 号：F59[经济管理—旅游管理]