基于“钻石模型”的区域展览城市选择研究——以珠三角为例  

The Research of Regional Exhibition City Selection Based on the “Diamond Model”——A Case of the Pearl River Delta

作　　者：余构雄[1] 戴光全[1] 

机构地区：[1]华南理工大学经济与贸易学院,广东广州510006

出　　处：《华东经济管理》2017年第1期60-66,共7页East China Economic Management

基　　金：国家自然科学基金项目(41571132);国家旅游局万名旅游英才计划项目(WMYC20151033)

摘　　要：既有研究有少量从会展竞争力视角来探讨区域城市展览业的发展,然而缺少结合"关联分析"对区域展览城市选择优先顺序的专项研究。文章以区域展览城市选择为研究对象,以迈克尔·波特的"钻石模型"为理论框架,构建了由27个要素组成的区域展览城市选择识别标准体系,采用层次分析法与熵值法分别代表主客观思想予以组合赋权,灰色关联分析确定了与最优要素关联度高的要素,各要素权重值与关联度的结合能较为科学合理地测评区域展览城市选择的优先顺序。珠三角实证研究的结果表明区域展览城市优选类为广州、深圳,次优选类为东莞、珠海、佛山、中山,备选类为江门、肇庆、惠州。A few of the existing research from the competition perspective to discuss the development of regional city exhibition industry,but lacks of a＂correlation analysis＂of special research on the selection priority order of regional exhibition cities. This paper, choosingthe regional exhibition city selection as the research object and employing Michael Potter＇s＂diamond model＂as the theoretical frame-work, constructs a regional exhibition city selection identification standard system composed of 27 elements, and applies analytic hierar-chy process and entropy method respectively to represent the subjective and objective thought on combination weighting, the grey correla-tion analysis determines the factors which have high correlations with the optimal elements, and the combination of the weight value andthe correlation degree of each factor is a scientific and reasonable evaluation of the priority order of regional exhibition city selection. Theresults of the empirical study of the Pearl River Delta show that the preferred class regional exhibition cities are Guangzhou and Shenzhen,the Sub optimal class are Dongguan, Zhuhai, Foshan and Zhongshan, and the alternative class are Jiangmen, Zhaoqing and Huizhou.

关 键 词：钻石模型 组合赋权 灰色关联 区域展览城市 选择 

分 类 号：F127[经济管理—世界经济] F713.7