我国移动阅读现状与发展策略研究  

Research on the Current Status and Development Strategy of Mobile Reading in China

作　　者：龙叶[1] 王跃虎[2] 

机构地区：[1]天津理工大学汉语言文化学院,天津300384 [2]天津理工大学图书馆,天津300384

出　　处：《现代情报》2017年第1期112-115,共4页Journal of Modern Information

基　　金：天津市艺术科学规划项目"天津市居民阅读需求及习惯调查与研究"(项目编号:B14039);天津理工大学教学改革项目"微型学习在国际汉语教学中的适应性研究"(项目编号:YB14-45)

摘　　要：以2014年全国国民阅读调查报告和近几年掌阅、网易云阅读、当当网、亚马逊中国等应用客户端以及上海、湖南、湖北、江苏等省市的阅读调查报告为依据,介绍了我国移动阅读的现状。结合近来的移动阅读监测分析数据,探讨了拓展移动阅读应用客户端市场、提升用户付费意愿、整合资源适应多元化需求等发展策略,以期探索移动阅读推广的新模式,推广我国国民阅读。Based on the survey report of national reading in 2014 and the recent investigations on iReader,Pris,Dangdang, and Amazon, along with some local reading reports from Shanghai, Hunan, Hubei, Jiangsu and other provinces, the present mobile reading environment in China was analyzed. Meanwhile, the strategies on domestic development such as optimizing the mobile reading chain, enriching the reading content, meeting the diverse needs for users and improving the mechanism of reading sharing, were discussed, in order to explore the new mode of mobile reading and promote the step on national reading.

关 键 词：移动阅读 阅读调查 阅读推广 发展策略 

分 类 号：G250.73[文化科学—图书馆学]