外资零售业在中国的区位选择分析——基于电商发展水平角度  

Location Choice of Foreign Retail Companies in China——An E-commerce Development Level Perspective

作　　者：雷祺琪 郭健全[1] LEI Qi - qi GUO Jian -quan(Business School, University of Shanghai for Science and Technology, Shanghai 200093, Chin)

机构地区：[1]上海理工大学管理学院,上海200093

出　　处：《哈尔滨商业大学学报（社会科学版）》2017年第1期33-39,共7页Journal of Harbin University of Commerce:Social Science Edition

摘　　要：选取2013-2014年中国电子商务发展较为领先的88个城市,使用条件Logit回归分析方法,探究了我国电子商务发展水平对6个主要外资零售企业(大润发、沃尔玛、家乐福、麦德龙、欧尚、卜蜂莲花)在中国区位选择的影响。结果表明,区位选择与电商发展水平显著正相关。此外,区位选择也与城镇人口规模、地区开放程度等有显著相关关系。我们的研究加强了电子商务发展水平对外资零售业行为影响的认知,有助于协助零售企业更好立足于电商时代。Based on the China e-commerce development index（ 2013-2014）,top 88 cities were selected to estimate how the e-commerce development level influences location choice of the top 6 foreign retail companies’（ RT-Mart,Wal-Mart,Carrefour,Metro,Auchan and Lotus） in China. The results show that the location choice is positively influenced by the e-commerce development level. In addition,factors such as the market potential,competition,entry barriers and infrastructure also have significant impact on location choice. This study enhances the knowledge about the effect of e-commerce development level on the behavior of multinational companies,especially on that of retailers in the era of e-commerce.

关 键 词：电子商务发展水平 零售业 区位选择 

分 类 号：F713.36[经济管理—产业经济]