新时期电力企业品牌建设策略研究  

Study on the Strategy of Power Enterprise Brand Building in the New

作　　者：陈凤林[1] 

机构地区：[1]三峡电力职业学院,湖北宜昌443000

出　　处：《科技创业月刊》2017年第3期113-114,124,共3页Journal of Entrepreneurship in Science & Technology

摘　　要：针对当前电力企业不擅于对外表达、被人诟病中伤等问题,详细探讨了电力企业利用民生话题以扩大话语权,转换视角以提升传播质效,强化社会沟通以彰显国企价值等问题,为电力企业营造良好舆论环境进行探索和思考。In view of the current power companies are not good at external expression, was criticized slander and other issues, a detailed discussion of the power companies to use the topic of people＇s livelihood in order to expand the right to speak, change perspective to enhance the quality of communication and strengthen social communication to highlight the value of state- Enterprises to create a good public opinion environment to explore and think.

关 键 词：电力企业 品牌建设 策略 

分 类 号：F407.61[经济管理—产业经济]