新媒体下辽宁文化形象的塑造与传播  

The creation and spread of Liaoning cultural image in the context of new media

作　　者：郭宪春[1] 李侠[1] GUO Xianchun LI Xia(School of International Exchange ,Anshan Normal University,Anshan Liaoning 114007, China)

机构地区：[1]鞍山师范学院国际交流学院,辽宁鞍山114007

出　　处：《鞍山师范学院学报》2016年第5期83-86,共4页Journal of Anshan Normal University

基　　金：2014年辽宁省社会科学规划基金项目"新媒体时代辽宁形象的塑造与传播"(L14DZW012)研究成果

摘　　要：辽宁良好的文化形象不但能够提高辽宁的国内、国际影响力,而且能够增强本省大众的荣誉感和凝聚力。随着计算机和通讯科学技术的发展,我们应该积极融合媒体工具,充分利用互联网平台,增强官方的舆论表达与舆论引导;开展民间公民文明上网的教育活动;重视影视等艺术形式在文化塑造与传播中的重要作用,讲好辽宁故事,利用影视传媒提高辽宁形象,以实现辽宁良好文化形象的塑造与传播,促进辽宁经济、社会发展。Shaping cultural image of Liaoning could not only highlight its impact in China and the world,strengthen the audiences＇ sense of honor and cohesive force as well.With the development of the computer and technology,we should make best use of the media tools and Internet platforms to positively guide the public voice.In addition,we should do the followings： to encourage the citizens to surf on the line in a civili way,to focus on the cultural effects of movies and TV operas,to tell the Liaoning story and tzedo improve its image.The aim of all the above is to build the nice image of Liaoning province and to boost its economic development.

关 键 词：新媒体 文化形象 塑造 传播 

分 类 号：G127[文化科学]