大学生创业的SWOT分析  

SWOT Analysis of College Students' Entrepreneurship

作　　者：丁永玲[1] 张姝[1] DING Yong-ling ZHANG Shu(Wuhan Business University, Wuhan, Hubei,430056, Chin)

机构地区：[1]武汉商学院,湖北武汉430056

出　　处：《武汉商学院学报》2016年第6期86-88,共3页Journal of Wuhan Business University

基　　金：武汉市教育局产学研项目<基于"校企会"合作的大学生创业平台应用研究>(编号:CXY201408)

摘　　要：随着"万众创新"、"人人创新"等理念的提出,创业成为了缓解大学生就业的有效途径。大学生在创业是否存在困难与挑战,其又有着怎样的优势与机会?本研究利用SWOT分析工具试图对问题进行解释。在研究中发现,当前大学生创业在专业知识储备、创新意识、创业意识方面上存在一定优势,在实践能力、受挫能力方面存在劣势,在国家政策扶持上存在机会,在创业政策的落实性、政策法律强制性、市场环境方面存在威胁,并据此提出了增强创业观念、提升自身素养、改革创业课程、推动政策落地等具体解决对策。With the emergence of the conceptions of ＂mass innovation＂ and ＂everybody innovating＂, entrepreneurship becomes an effective way to alleviate the pressure of helping college students find jobs. Are there difficulties and challenges for college students to start their own undertaking？ What advantages and opportunities they have in it？ The paper tries to answer the questions with SWOT（strength, weakness, opportunities and threat） analysis tools. The study finds college students have strength in professional knowledge reserve, innovation intention and business intention, while they have weakness in practical work and endurance of setbacks. They have opportunity in getting the policy aid from government, yet they are faced with threats concerning implementing the entrepreneurship favoring policy, mandatory rules and laws and market environments. Based on the analysis, the paper puts forth some specific countermeasures： improving college students＇ understanding of business and their qualities, reforming the courses on entrepreneurship, promoting the implementation of the favoring policies of college students doing business.

关 键 词：大学生 创业 SWOT分析 

分 类 号：G647.38[文化科学—高等教育学]