我国移动医疗发展困境与对策探析  

Analysis on Plights and Countermeasures of Mobile Health Development in China

作　　者：王艺蓉[1] 张容瑜[2] 何群[2,3] 何志辉[2] 马淑雯 刘尧赛 刘尚琪[1] 王前[1] 

机构地区：[1]南方医科大学人文与管理学院,广州510515 [2]广东省疾病预防控制中心,广东省公共卫生研究院,广州511430 [3]南方医科大学公共卫生学院,广州510515 [4]广州达安临床检验中心,广州510670 [5]南方医科大学第五附属医院,广州510900

出　　处：《医学与社会》2017年第2期19-21,44,共4页Medicine and Society

基　　金：广东省自然科学基金“基于用户支付意愿的移动医疗供给模式研究--广州探索”,编号为2015A030313708;广州市健康医疗协同创新重大专项“基于视网膜病变监测体系的糖尿病社区互联网健康管理平台构建及示范研究”,编号为201604020016

摘　　要：移动医疗是互联网行业与医疗服务行业的结合产物,在全球范围内已得到非常广泛的发展。本文分析了我国移动医疗发展的背景及应用现状,发现我国移动医疗发展受限于医师资源匮乏、监管风险、政策壁垒、盈利模式缺失等问题。提出拓宽医师资源、制定行业规范,加强监督管理及探索盈利模式等可行性解决路径。Mobile health is a combination of internet industry and medical service industry which has been widely developed in the world. This paper analyzed the background and the application situation of mobile health in China, and found that the development of mobile health was limited by lack of physician resources, regulatory risk, policy barriers and lack of profit model. The paper put forward some feasible solutions such as broadening the physician resources in many ways, developing industry standards, strengthening supervision and management and exploreing the profit model.

关 键 词：移动医疗 困境 对策 盈利模式 

分 类 号：R193.2[医药卫生—卫生事业管理]