微信传播的点和面  

The Point and Plane of WeChat Communication

作　　者：刘宗义[1] Liu Zongyi

机构地区：[1]山东政法学院传媒学院,山东济南250014

出　　处：《重庆社会科学》2017年第1期108-113,共6页Chongqing Social Sciences

摘　　要：传播技术的发展使以互动交流为核心理念的社会化媒体迅速崛起。作为社会化媒体中备受用户欢迎的微信平台具有信息发布便捷、传播速度快而广、传播互动性强、传播成本低廉等传播特征,这使其迅速成为用户获取信息的重要平台。2016年微信传播的研究焦点主要集中在微信使用情况研究、微信与传统媒体研究、微信与传播学研究、微信与人际传播研究、微信传播业务研究、微信治理研究、微信传播中的法治问题研究等方面,研究视角开阔、内容丰富,但也存在着研究方法单一、理论研究不足等缺陷。因此,微信研究一方面要继续拓宽研究内容,发掘新的研究方法,另一方面要提升微信理论研究的深度,促进微信研究的纵深发展。With the development of communication technology, the social media with the core idea of interactive communication develops rapidly. As one of the most popular social media, WeChat has some features such as convenient information communication, the fast and wide spread, strong interaction communication and low cost communication. This paper points out the research in 2016 focuses on the use of WeChat, WeChat and traditional media, WeChat and communication, WeChat and interpersonal communication,WeChat and communication service, WeChat＇s governance, legal problems in the wechat communication. The research of WeChat in 2016 has open perspective, rich content, but also exists some defects such as single research methods, the lack of theoretical research. Therefore, on the one hand, we could continue to broaden the research content, explore new research methods. On the other hand, we could strengthen the depth of WeChat theory research, and promote the development of WeChat research in depth.

关 键 词：微信传播 微信治理 思想发散 

分 类 号：G206[文化科学—传播学]