供给侧结构性改革背景下环湖类体育旅游产业升级策略--基于长三角区域城市居民参与环巢湖体育旅游意愿的实证  

Under the Background of the Supply-side Structural Reforms Lake of Sports Tourism Industry Upgrading Strategy——Based on the Yangtze River Delta area of the city residents to participate in sports tourism Chaohu willingness Positive

作　　者：杨宝雷[1] 李叶[2] 王丽水[3] 陈诚[4] 张军[4] YANG Bao-lei LI Ye WANG Li-shui CHENG Cheng ZHANG Jun(Department of Physical Education, Chuzhou Vocational And Technical College, Chuzhou ,Anhui 239000, China Department of Physical Education,Anhui Vocational College of Press and Publication, HeFei,Anhui 230601, China Department of Physical Education, Hefei Vocational and Technical College, HeFei ,Anhui 238000, China)

机构地区：[1]滁州职业技术学院体育部 [2]安徽新闻出版职业技术学院 [3]合肥职业技术学院 [4]滁州职业技术学院,安徽滁州239000

出　　处：《通化师范学院学报》2017年第2期136-140,共5页Journal of Tonghua Normal University

基　　金：安徽省高校人文社会科学研究重点项目(SK2015A718,SK2016A046);合肥职业技术学院人文重点项目(201514SKA002)

摘　　要：采用问卷调查、专家访谈和数理统计等研究方法,基于目标旅游市场城市居民体育旅游意愿的实证,对环湖类体育旅游产业的升级策略进行了研究.结果表明:目标旅游市场城市居民到旅游目的地参与体育旅游的意愿受到旅游目的地旅游品牌的吸引力、可接受的车程距离、成本和旅游预期效用的考量、到旅游目的地旅游便利性、接待能力的需求及体育旅游经历等因素影响显著,其中以前三个变量的影响最为显著.据此,提出加大体育旅游品牌的建设和供给力度,改革与目标旅游市场之间渠道的供给方式,优化体育旅游产品的供给结构,加强内涵建设,提升体育旅游的综合供给效用的产业升级策略.Using questionnaires, expert interviews and mathematical statistics, research methods, based on the target market of urban residents＇ sports tourism tourist wishes empirical, upgrade policies lake of sports tourism industry were studied. The results show that the willingness of urban residents to participate in sports tourism is influenced by the attraction of tourism brand, acceptable distance, cost and expected utility, to the tourism destination convenience, reception the demand of ability and the experience of sports tourism. The influence of the former three variables is the most significant. According to this, the paper puts forward to the industrial upgrading strategy of increasing the construction and supply of sports tourism brand, reforming the supply channel between the target tourism market, optimizing the supply structure of sports tourism products, strengthening the connotation construction and enhancing the comprehensive supply effect of sports tourism.

关 键 词：环巢湖 体育旅游产业 长三角 LOGISTIC回归分析 

分 类 号：G80-05[文化科学—运动人体科学]