广东邮政和快递企业服务农村电商的SWOT分析与对策建议  

SWOT analysis of e-commerce service for rural areas and policy recommendations to Guangdong post and express delivery enterprises

作　　者：江明发 张立忠[2] 吴霞[2] 

机构地区：[1]广东省邮政管理局,广东广州510003 [2]广东科贸职业学院,广东广州510430

出　　处：《广东农业科学》2016年第12期142-151,共10页Guangdong Agricultural Sciences

基　　金：广东省邮政管理局委托项目(Gdyg2016-01)

摘　　要：农村电商是"互联网+农业"的重要体现,农村电商能够有效推动农村经济社会健康发展。农村电商与邮政快递企业的发展相互影响,邮政、快递企业服务农村电商发展是大势所趋。随着广东经济的迅速发展,广东农村电子商务也获得了前所未有的发展,但也存在一些问题,如基础设施薄弱、品牌建设落后、电商人才缺乏、农村布点成本高等。通过开展邮政与快递企业服务农村电商发展的SWOT分析,提出广东邮政与快递服务农村电商的对策建议,以期促进广东邮政与快递企业更好地为广东农村电子商务发展服务。E-commerce service for rural areas is an important embodiment of ＂Internet plus agriculture＂,which can effectively promote the healthy development of rural economy and society. It interacts with the development of postal express delivery business,which has a general trend of serving e-commerce development for rural areas. With the rapid development of Guangdong＇s economy,Guangdong＇s e-commerce service for rural areas has also obtained an unprecedented development. However,it also exposes some problems such as weak infrastructure,lack of brand building,high cost of rural distribution,lack of e-commerce talents and so on. This paper made a SWOT analysis of e-commerce service for rural areas provided by postal and express delivery enterprises. Based on the relevant investigation and analysis of Guangdong post and express delivery enterprises,this paper provided some relevant policy recommendations to Guangdong post and express delivery enterprises to promote the better e-commerce service for rural areas.

关 键 词：邮政快递 SWOT分析 农村电商 

分 类 号：F616[经济管理—产业经济] S126[农业科学—农业基础科学]