构建我国少数民族品牌权益的现状与对策  

Situation and Countermeasures of Construction of the Minority Brand Equity

作　　者：李建宏[1] 吴泗宗[1] 

机构地区：[1]同济大学经济与管理学院,上海200092

出　　处：《贵州民族研究》2017年第1期25-29,共5页Guizhou Ethnic Studies

摘　　要：在经济发展"新常态"背景下,少数民族地区的生产和贸易规模逐渐壮大,成为影响民族地区经济发展以至于全国经济发展的重要因素。21世纪将是品牌纵横的世纪,相应地,品牌权益的构建也被提到相当重要的地位。而我国少数民族企业在经营过程中存在的品牌意识薄弱、定位不准、资源支持不足等问题严重阻碍了其品牌化的发展。因此,对品牌问题的研究刻不容缓。深入分析了少数民族品牌发展的现状,并提出了构建民族品牌权益的新思路及相关建议。In the economic development of the ＂New Normal＂ background, the scale of production and trade in minority areas grew. It became the important fact of the effect of economic development in ethnic areas, as well as in entire country. 21st century will be the century of the brand aspect, correspondingly, brand equity building is also mentioned a very important position. However, of minority businesses in the course of business presence weak brand awareness, positioning, support for issues such as inadequate resources. It＇ s a serious impediment to its brand development. Therefore, the study of brand issues without delay. This article as a starting point, deeply analyzes the status of minority brand development, and put forward new ideas and suggestions to build national brand equity.

关 键 词：新常态 品牌 品牌权益 新思路 

分 类 号：DF529[政治法律—民商法学]