京郊休闲型家庭农场发展创新策略及保障机制  

Development Innovation Strategy and Security Mechanism of Leisure Type Family Farm in Beijing Suburbs

作　　者：黄冠华[1] 

机构地区：[1]北京农业职业学院经济管理系,北京100026

出　　处：《安徽农业科学》2017年第3期234-236,共3页Journal of Anhui Agricultural Sciences

摘　　要：北京郊区具备发展休闲型家庭农场的多种条件,可以通过理性规划,准确定位;注入农耕文化,融于体验;塑造品牌,注重营销的创新发展策略来展开。在此基础上,政府应通过加强引导,提供各种政策保障;调整发展思路,促进农场区域化发展;建立休闲型农场专门人才的培养机制,提升农场主文化与经营水平等一系列保障机制来实现。Beijing suburbs have a variety of conditions for the development of leisure family farms, can be a rational planning, accurate positioning, inject farming culture, into the experience to shape the brand, focus on marketing innovation and development strategies to expand. On this basis, the government should strengthen the guidance, to provide a variety of security policy ; adjusting development ideas, promote the development of regional farm ; strengthening the cultivation mechanism of leisure farm specialized personnel, a series of security mechanisms to enhance the farmer culture and management level to achieve.

关 键 词：休闲型家庭农场 发展策略 保障机制 

分 类 号：S-9[农业科学]