文化旅游视野下会理端午药市的开发利用  

Development and Utilization of Huili Drug Market from Perspective of Cultural Tourism

作　　者：周杨晶[1] 张显会 季小平[1] 吉晓丽[1] 李列平[1] 雍拂沙 陈国强[1] 

机构地区：[1]四川省凉山州第二人民医院,西昌615000 [2]四川省西昌市农牧局,西昌615000

出　　处：《中国现代中药》2017年第2期287-289,共3页Modern Chinese Medicine

基　　金：凉山州技术研究开发与推广应用项目(No.15YYJS0014)

摘　　要：会理端午药市是会理的医药风俗和文化遗产。旅游业作为文化性的经济产业,它的文化性质决定了其产业优势在于文化上的优势,会理端午药市如果不加以重视,很可能失传。因此,要加强会理端午药市在文化旅游视野下的发展规划、文化内涵的挖掘,加强端午药市药俗产品、药物产品、药物种植业、药物文化产品的开发,实现端午药市的可持续开发利用。Huili dragon boat drug market is a medicine,customs and culture heritage.Tourism as the economic industry of culture,its cultural nature determines that the industrial advantage is based on the culture.If not more attentions are paid,Huili dragon boat drug market may lost it cultural meaning.Therefore,we must strengthen the Huili dragon boat drug market in the perspective of cultural tourism development planning,the cultural connotation mining,and development of the dragon-boat festival drug market medicinal common products,pharmaceutical products,drugs planting industry,cultural products,in order to realize sustainable development and utilization of dragon-boat festival of drug market.

关 键 词：会理 端午药市 文化旅游 

分 类 号：R295.1[医药卫生—民族医学]