城市形象网络传播路径建构与策略研究——以福建省福州市为例  

Research on the Construction and Strategy of Urban Image Network Communication: Taking Fuzhou City of Fujian Province as An Example

作　　者：王燕星[1] 

机构地区：[1]闽江学院中文系,福建福州350108

出　　处：《绵阳师范学院学报》2017年第1期146-151,共6页Journal of Mianyang Teachers＇ College

摘　　要：城市形象是人们对城市的主观印象,要帮助公众形成对城市的良好印象,不仅需要主动积极的塑造行为,还要借助有效的传播。目前福州城市形象定位还比较模糊,传播还缺乏力度,公众对其认知度还相对较低。随着网络媒体在媒介场域中的话语地位不断提升,网络媒体已然成为人们认知感受城市的重要窗口。本文将在传播学的理论框架下,综合审视目前福州城市形象网络传播现状,探寻有效的网络传播路径,为塑造和传播独具特色的福州城市形象提出些许建议。the city image is the subjective impression of the city, to help the public to form a good impression of the city, not only need active behavior , but also with the effective communication. At present, the image of Fuzhou city is still relatively vague, the lack of communication, the public awareness of it is relatively low. With the continuous improvement of the network media in the media field, the network media has become an important window for people to understand and feel the city. In this paper, the theoretical framework of communication science, comprehensive look at the current image of the city of Fuzhou network communication situation, explore the network propagation path effectively, put forward some suggestions for the creation and spread of the unique image of the city of Fuzhou.

关 键 词：城市形象 网络传播 城市发展 路径选择 

分 类 号：G20[文化科学—传播学]