基于游客满意度的成都采摘旅游季节性特征研究  

A Study of the Seasonality of Picking Tourism Industry Based on Tourist Satisfaction in Chengdu

作　　者：肖艳[1] 杨丽娟[2] 孙佳媛[1] 高丽楠[1] 詹毅[1] 王岑涅[1] 罗晓波[3] 

机构地区：[1]成都大学旅游与经济管理学院,四川成都610106 [2]四川农业大学风景园林学院,四川成都611130 [3]四川省自然资源科学研究院,四川成都610015

出　　处：《四川林业科技》2017年第1期41-45,共5页Journal of Sichuan Forestry Science and Technology

基　　金：四川省教育厅哲学社会科学重点研究基地四川旅游发展研究中心项目(LYC16-49);四川省教育厅人文社科重点研究基地四川景观与游憩研究中心项目(JGYQ2015008)

摘　　要：采摘旅游是一种新兴的乡村旅游形式,它将农业资源和人文资源有机结合,不仅提升了乡村的吸引力,还优化了农业产业结构、提高了农民收入。由于受季节影响显著,采摘旅游有着明显的淡旺季,这限制了该产业的均衡发展。本文以成都为例,采用问卷调查法分析并得出成都采摘旅游存在明显的季节性特征,同时发现游客对采摘旅游总体满意度不高。针对出现的问题,本文提出了对策建议,以期实现成都采摘旅游产业的提升。Picking tourism is a new form of rural tourism which combines rural natural resources with hu- man resources, not only makes countryside more attractive, but also promotes the increase of farmers＇ in- come and the optimization of agricultural industrial structure. In this paper, taking Chengdu City as an ex- ample, analysis was made of the seasonality and tourist satisfaction of picking tourism by the question- naire. It is found that picking tourism had an obviousl seasonality and its tourist satisfaction was relatively low. Based on the investigation, this paper analyzed and summarized the problems and provided some countermeasures and proposals on how to eliminate the distance of slack and brisk seasons and raise tourists＇ satisfaction degree for implementation of the industry promotion of Chengdu＇s picking tourism.

关 键 词：采摘旅游 季节性特征 游客满意度 成都 

分 类 号：F592.7[经济管理—旅游管理] F323.4[经济管理—产业经济]