黄山市高铁旅游者行为特征与影响因素研究  

A Study on High-speed Railway Tourists' Behavioral Characteristics and Influencing Factors

作　　者：汪恒言 朱卉[1] 刘法建[1] 

机构地区：[1]安徽大学商学院,安徽合肥230601

出　　处：《黄山学院学报》2017年第1期25-30,共6页Journal of Huangshan University

基　　金：安徽大学大学生科研训练计划项目(ZLTS2015199);安徽省旅游业青年专家培养计划(AHLYZJ201506)

摘　　要：高铁所带来的时空压缩不断改变着旅游者的时空行为,进而影响到区域旅游产业发展结构。从高铁旅游者行为特征的变化入手分析其影响因素是区域旅游研究的重要课题。以黄山市为案例地,通过对黄山北站的游客进行抽样调查,分析其影响因素,同时通过调查旅游者的空间行为探讨高铁开通后屯溪区在黄山市区域旅游中的角色和地位。结果表明,高铁旅游者的影响因子可归结为安全可靠因子、经济出行因子、绿色体验因子、自由快捷因子等4个公因子;不同的性别、文化程度和家庭结构在影响因素认知上无显著差异,舒适快捷对企事业管理人员等职业群体影响较大;屯溪在黄山市的区域旅游中具有成为目的地型城市和区域旅游中心城市的潜力。The time-space compression of high-speed railway （HSR） constantly changes the time-space behavior of tourists, and then influences the structure of regional tourism industry. Thereby, analyzing HSR tourists＇ influencing factors from the change of their behavioral characteristics is always the focal point of the regional tourism studies. Taking Huangshan City as an example, the article conducts a sample survey of the tourists at the North Station of Huangshan, analyzes factors of their boarding intention and explores the role and function of Tunxi District in the regional tourism of Huangshan City based on a survey of their space behavior. The findings show that there are four factors of boarding intention, which are safety and reliability, economical travel, green experience and flexibility and quick-speed; people of different gender, education background and family structure have little difference in the factors of boarding intention, and enterprise administrative staff pay more attention to the factor of speed and comfort; Tunxi District has the potential to serve as a tourism destination and hub gateway in the regional tourism of Huangshan City.

关 键 词：高铁旅游者 影响因素 旅游行为 黄山市 

分 类 号：F592.7[经济管理—旅游管理]