风险偏好与Miles-Snow战略的双向拓展:全耦合战略理论—手段体系  

Two-direction extension of risk preference and Miles & Snow's Strategy:a fully coupled strategic theory/means system

作　　者：张智光[1] 

机构地区：[1]南京林业大学经济管理学院,江苏南京210037

出　　处：《东南大学学报（哲学社会科学版）》2017年第1期54-64,共11页Journal of Southeast University(Philosophy and Social Science)

基　　金：国家自然科学基金项目(71173107);"十三五"江苏省高等学校重点教材建设规划(2016-1-96)成果之一

摘　　要：本文为解决Miles-Snow战略手段缺乏理论支撑的问题,建立、拓展并完善其战略理论—手段体系及其耦合关系。首先以战略环境为导向,对现有的各种战略进行战略理论—手段体系的重构与分析。为弥补该体系中Miles-Snow战略的理论空缺,依据风险偏好与效用函数理论提出"风险型战略理论"的设想。然后,对理论层面的风险偏好类型与手段层面的Miles-Snow战略类型进行现有类型的耦合。针对耦合中发现的类型缺漏,分别从2个方向和3种途径对风险偏好类型与Miles-Snow战略类型进行拓展,即从战略手段向理论拓展、从战略理论向其自身的镜像拓展、从战略理论向手段拓展。在战略理论层面,在现有的保守型、冒险型和中庸型3种风险偏好类型的基础上,补全了冲动型和超脱型2种风险偏好的拓展类型,从而得出了风险偏好类型的完整效用曲线簇。在战略手段层面,在现有的防守者、探索者、分析者和反应者4种战略类型的基础上,推演出成熟者战略的拓展类型。至此,建立起风险偏好导向的战略理论—手段体系的完整耦合关系。最后,根据上述研究成果对组织的战略管理提出富有建设性的对策建议。This paper establishes a strategic theory-means system and its coupling relationship in order to address thelack of theoretical support for Miles & Snow strategy means. First of all,we analyze the existing various strategiesunder a strategic theory-means system oriented to strategic environment. To fill up the theoretical gap for Miles& Snow strategy in the system,we conceive 'arisk-type strategic theory'based on the theories of risk preferenceand utility function. Then,the existing types are coupled between risk preference typology in theory level andMiles & Snow typology in means level. The absent types of risk preference and Miles & Snow strategy found inthe coupling process are filled in two directions and three ways,i.e. from strategic means to theory,from strategictheory to its own mirror image,and from strategic theory to means. Based on the results,this paper makes somesuggestions on organizational strategic management.

关 键 词：Miles-Snow战略类型 风险偏好类型 效用函数理论 决策者 战略 

分 类 号：F224[经济管理—国民经济]