外省居民对汶川地震遗产地的后续关注及其旅游意向研究  

A Study on the Subsequent Attention and Traveling Intention of Residents Outside Sichuan Province Toward Wenchuan Earthquake Heritage Sites

作　　者：蒋作明[1] 

机构地区：[1]淮北师范大学历史与社会学院,安徽淮北235000

出　　处：《乐山师范学院学报》2017年第1期66-75,共10页Journal of Leshan Normal University

基　　金：四川省旅游局遗产旅游重点研究基地立项课题"外省居民对汶川地震遗产地的后续关注及其旅游意向研究"(YCB15-08);安徽省教育厅高校人文社会科学研究重点项目"皖南旅游示范区旅游业与新型城镇化对接:模型测度与路径选择研究"(SK2015A98);安徽省高校智库安徽优秀传统文化研究中心2016年度招标课题(AHWH2016108)

摘　　要：针对目前地震遗产地震后潜在旅游市场研究的不足,选取震后8年间(2008—2015年)与汶川地震遗产地相关的重要事件为关注对象,采用SPSS17.0统计分析软件对804份外省居民调查问卷进行统计分析,研究外省居民对汶川地震遗产地的后续关注及其旅游意向。研究发现:(1)地震遗产地的后续关注包括规划发展与节庆展会、四川旅游营销、灾后恢复重建、灾后纪念与地质灾害4个关注维度;(2)不同人口学特征居民在4个关注维度上存在显著差异;(3)前往经历在4个关注维度上的差异性表现为震前前往经历没有显著差异;震后前往经历在规划发展与节庆展会关注维度上存在显著差异,而在其他维度上没有显著差异;(4)旅游意向与其后续关注维度及前往经历的相关性较弱。本研究为中国地震遗产旅游发展树立"汶川标杆"提供建议,进而为国内外其他区域的地震遗产旅游地发展提供示范和参考。Currently, few researches on the potential tourist market of earthquake heritage sites have been done. This paper made questionnaires on some key events related to these Wenehuan earthquake sites from 2008 to 2015,and adopted the statistical analysis software SPSS 17.0 to make a statistical analysis on 804 questionnaires answered by residents living outside Siehuan Province, and study the subsequent attention and traveling intention of those residents toward the earthquake heritage sites. The results are as follows： （1）four aspects for subsequent attention are： development plans and festival exhi- bitions, tourism marketing in Sichuan, restoration, rebuilt and commemoration activities after the earth- quake, and geologic hazard;（ 2 ）salient differences between people varied in demographic characteristics on the attention to the above-mentioned four aspects; （3）before the earthquake,few influences brought by visiting experiences to Sichuan on the attention to the four aspects; after the earthquake, significant differences caused by the visiting experiences to Sichuan on the attention to the development plans and festival exhibitions and no obvious differences occurred in the other aspects; （4）weak correlation be- tween traveling intention, subsequent attention and visiting experiences to Sichuan. This research aims to make suggestions on building Wenchuan Model in the development of Chinese earthquake site tourism, and hence sets an example in developing earthquake site tourism at home and abroad.

关 键 词：汶川地震遗产地 后续关注 旅游意向 外省居民 

分 类 号：F590[经济管理—旅游管理]