Application of Data Mining Technique in Business to Consumer Electronic Commerce  

作　　者：Li Jing 

机构地区：[1]Department of Business school , Xian University of Arts and Sciences, Xi'an, China

出　　处：《International Journal of Technology Management》2017年第2期9-11,共3页国际技术管理

摘　　要：In B2C e-commerce activities, it is involving vast amounts of customer data information. Introducing data mining technology to the electronic commerce, it provides a large number of valuable business information to electronic business enterprise, enhances the core competition of the electronic commerce enterprise. This paper starts from the model of data mining, analyzes the steps of the data mining and puts forward the application of data mining technology in B2C e-commerce.

关 键 词：Data mining B2C Electronic commerce 

分 类 号：G[文化科学]