新媒体社会责任的行业践行与现状考察  

Practices and Status Quo of New Media Social Esponsibility

作　　者：钟瑛[1] 李秋华[1] 

机构地区：[1]华中科技大学新闻与信息传播学院,湖北武汉430074

出　　处：《新闻大学》2017年第1期62-70,77,共10页Journalism Research

基　　金：国家社科重大项目<"走基层;转作风;改文风"与加强和改进新闻舆论工作研究>的研究成果

摘　　要：伴随新媒体传播力和影响力的日益增强,其所担负的社会责任问题也越来越受到社会的高度关注。在明确新媒体社会责任概念的基础上,我们对中国新媒体社会责任的行业践行状况进行解析,进而构建新媒体社会责任的评价指标体系,并以该指标体系对中国新媒体社会责任的履行现状进行评估和测量。最后,提出以社会责任为核心的新媒体共同治理的治理理念与治理体系。With the increasing power and influence of the new media, the social responsibility of the new media has been more and more concerned by the society. On the basis of clarifying the concept of New Media Social Responsibility, we analysis the industry practices of New Media Social Responsibility in China, and construct an index system of New Media Social Responsibility. Then, we evaluate and measure the New Media Social Responsibility of China with the index system. Finally, we put forward the management idea and governance system of New Media Co- governance with the core of social responsibility.

关 键 词：新媒体社会责任 行业践行 现状考察 

分 类 号：G206[文化科学—传播学]