大连市游泳培训市场现状分析及营销策略研究  

Analysis of Present Situation Swimming Training in Dalian with Marketing Strategy

作　　者：张昕[1] 田佳兴[1] 

机构地区：[1]大连大学体育学院,辽宁大连116622

出　　处：《大连大学学报》2016年第6期87-90,102,共5页Journal of Dalian University

摘　　要：大连市体育产业目前的发展处在国内较为发达的行列,体育培训市场却相对薄弱。体育培训市场的开发成为大连市体育发展的制约因素。本文通过对来自酒店、社区、事业单位、学校及景区的23个大连市游泳培训市场的培训机构、教练员、学员的调查分析发现大连市游泳培训市场总体发展水平滞后,缺乏活力,政府需要培育一批有竞争力的新兴创业团体为培训市场增添动力;教练员总体水平偏低,经验不足,影响教学质量;学员偏年轻化,青少年为主要培训主体。针对提出规范和加强对游泳培训市场的监督与管理;充分利用各种宣传渠道,加强游泳培训宣传等有利于大连市游泳培训市场开发的营销策略。This article reviews the research of the first and the second meeting ＂Promoting the Reform of Maritime Criminal Trial＂ by Dalian People＇s Procuratorate, Dalian Maritime Court, Dalian Maritime University and Dalian Ocean University to sum up current academic circle of Maritime Criminal Trial Reform. In the lack of jurisdiction of criminal cases in maritime court, and the legitimacy of the criminal jurisdiction of the maritime court are analyzed with necessary and feasible solutions that may encounter them with the significance of promoting judicial reform of the Maritime Court, the security and the stability of sea order in China to realize the strategic objectives of China＇s marine power.

关 键 词：营销策略 培训市场 游泳 大连 

分 类 号：G80-05[文化科学—运动人体科学]