体育场馆产业竞争环境的“六力分析”——以芜湖奥体中心体育场馆为例  

Six Force Analysis of the Competitive Environment of Stadium Industry——Taking the Olympic Sports Center Stadium in Wuhu as An Example

作　　者：梁修[1] 徐加云[1] 王丽水[1] 王立利[1] 

机构地区：[1]合肥职业技术学院基础部,安徽巢湖238000

出　　处：《安徽职业技术学院学报》2016年第4期44-46,54,共4页Journal of Anhui Vocational & Technical College

基　　金：安徽省教育厅人文社科课题"体育场馆产业haml经营模式的研究--以芜湖奥体中心体育场馆为例"(SSK2015B04)

摘　　要：六力分析立足于企业,企业在现实经营中与各相关市场主体之间存在着竞争与合作,这种关系既相互作用又相互依存,它的变化发展会受市场主体的愿望、经验、态度、行为的影响。研究从"竞争者、新加入者、替代者、供应商、客户以及互补合作者"六个方面对芜湖奥体中心体育场馆产业进行分析,了解其所处的竞争环境以及竞争的关键因素,有利于产业拓展运营市场,提高经营效益。The six - force analysis is based on enterprises. There is competition and cooperation between enterprises and relevant market subjects in real business. This relationship is interactive and mutually dependent, whose changes and development will be affected by the desire, experience, attitude and behaviors of market subjects. The paper analyzes the Olympic Sports Center Stadium in Wuhu from six aspects, including the competitors, new entrants, substitutes, suppliers, customers and complementary partners, to study its competitive environment and the key factors of competition, which is conducive to the industry to expand the market and improve operational efficiency.

关 键 词：芜湖奥体中心 体育场馆产业 竞争 六力分析 

分 类 号：G818[文化科学—体育学]