频率、动机与影响:大学生使用社会化媒体调查  

Frequency,Motivation and Influence:Survey of Using Social Media of College Students

作　　者：董金权[1] 程秀仙[1] 舒美平 余婷婷[1] 裴佳佳[1] 

机构地区：[1]安徽工程大学人文学院,安徽芜湖241000

出　　处：《安徽工程大学学报》2016年第6期18-28,共11页Journal of Anhui Polytechnic University

基　　金：教育部人文社会科学研究青年基金资助项目(14YJC840003)

摘　　要：将社会化媒体根据其形式、特点和功能归并为六大类.通过对在全国范围内抽取的943份有效大学生样本进行实证分析,呈现出大学生使用六大社会化媒体的频率与动机,并揭示了大学生人口统计学特征与其相关性,以及六大类社会化媒体对大学生的不同影响.为规范各类社会化媒体管理和引导、教育大学生正确使用社会化媒体提出分类化管理、差别式利用、针对性教育的方向和思路.The social media,according to the form,characteristics and functions,fall into six categories.Based on the 943 valid samples of university students nationwide to carry out empirical analysis,the university students’ frequency and motivation of using six social media,are brought forward,which reveals that the students’ demographic characteristics and their correlation.Meanwhile,the six categories of social media also have different influence on the university students,which is of significance to social media management,guidance and education of college students to have correct use of social media.The methods for classfied management,differential utilization and individual education are presented.

关 键 词：大学生 社会化媒体 影响 

分 类 号：G206[文化科学—传播学]