里约奥运会中国体育报道中性别意识的研究  

Research on Gender Consciousness in China Sports Report of Rio Olympic Games

作　　者：郝彦惠 李江霞[1] 

机构地区：[1]中北大学体育学院,山西太原030051

出　　处：《体育研究与教育》2016年第6期22-25,共4页Sports Research and Education

摘　　要：选取CCTV5、《体坛周报》《人民日报》《腾讯体育》等媒体,从报道数量、报道内容、报道方式三个方面对里约奥运会期间的体育报道进行了内容分析,重点关注媒体对男女运动员的报道情况。研究结果显示:体育报道中传递了有差别的性别意识,虽然近年来女运动员的地位得到了一定的提升,但女性所受到的关注远不如男性,在体育报道中仍然存在性别偏见。中国悠久的历史文化背景和传媒的过度娱乐化、商业化是造成这一现象的主要原因。文章旨在为推动体育报道中的性别平衡和体育传媒的健康发展以及和谐的体育文化氛围贡献绵薄之力,并在促进媒体树立正确的性别意识、提高媒体责任意识和导向功能方面给出建议。This paper selects different media reports from Sports Weekly,Peoples Daily,CCTV Sports Channel and Tencent Sports to analyze the sports coverage during the Rio Olympic Games from the aspects of the number of reports,the contents of the reports and the way of reporting,focusing on media coverage of male and female athletes. The results of the study show that the sports reports have differentiated gender consciousness. Although the status of female athletes has been improved in recent years,women have received much less attention than men,and there is still gender bias in sports reports. Chinas long history and cultural background and the media over-entertainment,commercialization is the main reason for this phenomenon. The study aims to promote gender balance in sports reporting and the healthy development of sports media and harmonious sports culture atmosphere,and promote the media to establish a correct gender consciousness to improve the sense of responsibility and guidance media function as well as several suggestions.

关 键 词：里约奥运会 体育报道 性别意识 

分 类 号：G80-05[文化科学—运动人体科学]