模糊需求下大小零售商共同配送博弈研究  

A Study of the Joint-distribution Game between Big and Small Scale Retailers under Fuzzy Demand

作　　者：何明珂[1] 王泽鹏[1] 涂超[1] 

机构地区：[1]北京工商大学商学院,北京100048

出　　处：《商业研究》2017年第2期108-117,共10页Commercial Research

基　　金：国家科技支撑计划项目;项目编号:2015BAD18B01;北京市哲学社会科学规划项目;项目编号:19005418027/009

摘　　要：考虑政府部门不同引导行为对合作共同配送的影响,本文通过建立大小零售商之间的收益矩阵,利用博弈论分析影响合作的关键因素及合作配送费用,并采用改进的Shapley值模型研究大型零售商之间的收益分配问题,提出发展合作共同配送的对策建议,以期改善零售商配送现状。This paper considers the different impacts caused by different guiding manners of government departments,builds the payoff matrix between big and small scale retailers,and uses game theory to analyze key factors which will affect the cooperation result and the fee of cooperative distribution.At the same time,it uses modified Shapley value model to study the benefit allocation issue of big scale retailers,and puts up with recommendations to develop cooperative joint-distribution to deeply improve joint-distribution system and current situation of retailers＇ distribution.

关 键 词：零售商 共同配送 模糊需求 博弈理论 SHAPLEY值 

分 类 号：F252.14[经济管理—国民经济]