视觉元素在休闲型商业街中的应用研究——以巴黎香榭丽舍大街为例  

Application of Visual Elements in Leisure and Business Streets: A Case Study

作　　者：李平[1] 代英[1] 

机构地区：[1]中国海洋大学管理学院,山东青岛266100

出　　处：《无锡商业职业技术学院学报》2017年第1期43-48,共6页Journal of Wuxi Vocational Institute of Commerce

摘　　要：商业街是一个城市最富有活力、最繁华的公共空间,代表了一个城市的发展水平,同时也最能体现一个城市的文化特色与创新创意。在休闲型商业街中通过营造舒适、愉悦的休闲环境,满足人们的自由、放松的心理需求。从视觉感官角度出发,研究视觉元素在营造商业街休闲氛围中的作用,并以巴黎香榭丽舍大街为例,分析香榭丽舍大街的视觉元素的构成,提出在休闲型商业街中的视觉元素设计原则与应用策略。The business street is a city＇ s most dynamic and prosperous public space, which represents the city＇ s development level and at the same embodies its cultural characteristics and level of creativity and innovation. The leisure and business street, with its comfortable and pleasant environments, can satisfy people＇ s psychologi- cal needs of freedom and relaxation. From the perspective of visual sense, this paper studies the role visual ele- ments play in creating leisure atmospheres along the street. Taking Avenue des Champs-elysees in Paris as an example, it analyzes the components of the avenue＇ s visual elements, and proposes principles and strategies for designing and applying visual elements in leisure and business streets.

关 键 词：视觉元素 商业街 休闲 香榭丽舍大街 

分 类 号：F590.71[经济管理—旅游管理]