城市空巢与非空巢老人旅游行为对比研究  

Comparison of Travel Behaviors between Empty and Non-empty Nesters in Cities

作　　者：刘力[1] LIU Li(Hefei University, Hefei 230601, Anhui, China)

机构地区：[1]合肥学院,安徽合肥230601

出　　处：《四川旅游学院学报》2017年第2期77-80,共4页Journal of Sichuan Tourism University

基　　金：国家旅游局科研立项面上项目"城市空巢老人旅游行为研究"的阶段性成果;项目编号:15TACG016

摘　　要：空巢与非空巢老人在旅游约束、旅游动机和旅行相关特征等诸多方面都存在着显著的差异。研究发现,与非空巢老人相比,空巢老人更少受到家庭责任的约束,参与旅游活动的意愿更为强烈,旅游的动机更多是为了寻求社会交往,旅游的频率更高,在外停留的时间更长,即使没有子女的经济支持也有较强的旅游支付能力,旅游信息来源更多依赖传统媒体,对参加旅游团队或与朋友一起旅行表现出更大的兴趣。对旅游相关组织提出三点建议:加大空巢老人旅游市场开发力度,有针对性地设计老年旅游产品,制定更加精准的营销策略。There are significant differences in travel constraints, motivation, and travel related characteristics between empty and non-empty nesters. Compared with non-empty nesters, empty nesters are less constrained by family responsibilities and more willing to travel, especially for the sake of seeking social interaction. They have higher travel frequency, longer length of stay, and higher affordability even if without financial support from their children. Empty nesters are more reliant on traditional media to search travel information, showing greater interest in package tourism or traveling with friends. Suggestions for the tourism organizations are put forward based on the above analysis.

关 键 词：空巢老人 旅游行为 对比分析 

分 类 号：F590[经济管理—旅游管理]