新技术认知对农户亲环境行为的影响机理研究——以菜农生物农药施用为例  

Influence mechanism of farmers' new technology cognition on pro-environmental behavior—A case study of farmers' application of biological pesticide

作　　者：赵瑾[1] 郭利京[2] ZHAO Jin GUO Li-jing(Management School, Anhui College of Science and Technology, Fengyang 233100, China School of Economics, Anhui University of Finance and Economies, Bengbu 233041, China)

机构地区：[1]安徽科技学院管理学院,安徽凤阳233100 [2]安徽财经大学经济学院,安徽蚌埠233030

出　　处：《广东农业科学》2017年第1期183-192,共10页Guangdong Agricultural Sciences

基　　金：安徽省社科规划项目(AHSKQ2016D105);安徽省社会科学创新发展研究项目(2016CX024);安徽高校人文社科重点项目(SK2015A307);安徽科技学院校级科研项目(SRC2014374)

摘　　要：随着农业生产环境污染的加剧,农户实施亲环境行为成为从源头上遏制农业污染的关键措施。基于计划行为理论,构建农户新技术认知影响亲环境行为的结构方程模型,在对江苏、安徽、山东三省九县区801户菜农实地调研的基础上,研究农户新技术认知对亲环境行为的影响机制。结果表明,新技术认知对农户亲环境行为作用明显,其影响机制是新技术认知通过影响农户亲环境态度、主观约束和感观控制影响农户的亲环境意向,并最终影响农户亲环境行为;研究结果还表明,农户新技术认知对亲环境行为的影响在男性、较年轻、较低学历和较低收入农户组中更显著。Abstract： With the aggravation of agricultural environmental pollution, the implementation of farmers＇ environmental behavior is a key measure to control agricultural pollution from the source. We studied the influence mechanism of farmers＇ new technology cognition on pro-environment behavior, and constructed a structural equation model, based on the theory of planned behavior and 801 vegetable field investigation in nine counties of Jiangsu, Anhui, Shandong provinces. The results showed that, farmers＇ cognition had significant effect on pro- environmental behavior on new technologies, the cognition of a new technology ultimately influenced farmers＇ pro-environmental behavior by farmers＇ pro-environmental attitudes, subjective constraints and sense of control environment. The results also showed that the effect was more significantly in male, younger, relatively low education and low income groups than female, older, high-education, high-income groups on pro-environmental behavior.

关 键 词：新技术认知 亲环境行为 结构方程模型 农户 

分 类 号：F062.6[经济管理—政治经济学]