高校图书馆阅读推广现状与对策研究——以江苏省高校图书馆为例  

Research on the Current Situation and Countermeasures of Reading Promotion in University Library——Taking Jiangsu's University Libraries as Example

作　　者：阚德涛[1] 蔡思明[1] 

机构地区：[1]南京邮电大学图书馆,江苏南京210023

出　　处：《农业图书情报学刊》2017年第3期69-73,共5页Journal of Library and Information Sciences in Agriculture

基　　金：江苏高校哲学社会科学研究一般项目"新媒体环境下江苏高校图书馆阅读推广现状与对策研究"(项目编号:2015SJB023)

摘　　要：以问卷调查数据为依据,从基础投入、推广时间、推广主体、推广平台、宣传渠道、活动形式、活动品牌、需求分析、活动评价等角度,分析了江苏省高校图书馆阅读推广的现状,指出阅读推广中现存的不足之处,提出促进高校图书馆阅读推广的建议和对策:健全阅读推广机构、加强阅读推广活动的评价、重视用户分析、拓展阅读推广渠道。Based on the questionnaire data, this paper analyzed the current situation of reading promotion in Jiangsu＇ univer- sity libraries from basic input, promotion time, promotion subject, promotion platform, publicity channel, activity form, activity brand, requirement analysis and promotion evaluation, and pointed out the existing deficiencies, and put forward some countermeasures for promoting the reading promotion of university library, including perfecting the reading promotion organization, strengthening the evaluation of reading promotion activities, focusing on the user analysis and expanding reading promotion channel.

关 键 词：阅读推广 高校图书馆 江苏省高校 问卷调查 

分 类 号：G252[文化科学—图书馆学]