规范-非规范和感性-理性视角下电子废弃物回收行为意向研究  

Study on E-waste Recycling Behavior Intention from the Standard/Non-standard and Emotional/Rational Perspective

作　　者：吴刚[1,2] 陈兰芳[3] 张仪彬[1] 郑斌[1] WU Gang CHEN Lan-fang ZHANG Yi-bin ZHENG-Bin(Southwest Jiaotong University a. School of Transportation and Logistics, Chengdu 610031 Emei Campus, Leshan 614202 2. Sichuan Province Cyclic Economy Research Center, Mianyang 62101)

机构地区：[1]西南交通大学交通运输与物流学院,成都610031 [2]四川循环经济研究中心,四川绵阳621010 [3]西南交通大学峨眉校区,四川乐山614202

出　　处：《软科学》2017年第3期135-138,共4页Soft Science

基　　金：国家社会科学基金项目(13BJY058);教育部人文社会科学项目(15YJA790064);四川循环经济研究中心项目(XHJJ-1026)

摘　　要：以计划行为理论为基础,从电子废弃物的规范回收和非规范回收、感性回收行为意向和理性回收行为意向的视角,实证研究了电子废弃物的回收行为意向及其影响因素。结果表明,感性回收行为意向本质上属于规范回收导向,理性回收行为意向反映非规范回收倾向;回收态度、回收知识、回收形势感知等变量影响电子废弃物的感性回收行为意向,与理性回收行为意向之间不存在因果关系;主观规范影响回收态度;情境因素既直接影响回收态度,也调节回收态度对感性回收行为意向的影响。Based on the planned behavior theory, from the standard and non-standard recycling perspective as well as the e- motional and rational recycling behavior intention view, this paper empirically studies e-waste recycling behavior intention and its factors. The result shows that emotional and rational recycling behavior intention belongs to standard and nonstandard recycling orientation respectively. Variables such as recycling attitude, knowledge and situation perception influence emotional recycling behavior intention and have no casual relation with rational recycling behavior intention. Subjective standard affects recycling attitude. Situational factor can directly affect recycling attitude and adjust the recycling attitude＇s influence on emotional recycling behavior intention.

关 键 词：计划行为理论 电子废弃物 规范回收 非规范回收 

分 类 号：F713.2[经济管理—产业经济] X76[环境科学与工程—环境工程]