基于生活方式特性的消费者行为研究  

Consumer behavior based on lifestyle characteristics

作　　者：金银哲[1] 金昱[2] 

机构地区：[1]大连理工大学体育教学部,辽宁大连116024 [2]辽宁师范大学体育学院,辽宁大连116029

出　　处：《山东体育科技》2017年第1期12-16,共5页Shandong Sports Science & Technology

基　　金：体育总局哲学社会科学研究项目(2361SS16098);辽宁省体育局科研课题(2015lnstyjyb-28)

摘　　要：以健身俱乐部会员为研究对象,通过问卷调查法和数理统计法对消费者行为进行研究。结论:第一,生活方式特性变量中追求健康、追求自我、完成目标、追求品牌对认知产生了影响。第二,生活方式特性变量中追求健康、追求自我、完成目标、追求品牌对行为承诺产生了影响。第三,运动承诺对消费者行为产生了影响。第四,生活方式特性变量中追求健康、追求自我、完成目标对消费者行为产生了影响。With the members of the fitness club as subjects,the consumer behavior was studied through the questionnaire survey and the mathematical statistics method. It has been conluded that at first,the life-style characteristics of the variables in the pursuit of health, ego,the goal and the brand has an impact on the ognition. Second, the lifestyle characteristics of the variables in the pursuit of health, ego, the goal and the brand has an impact on the commitment. Third, the sports commitment has an impact on consumer behavior. Fourth, the life-style characteristics of the variables in the pursuit of health,ego and the completion of the target has an impact on consumer behavior.

关 键 词：生活方式 体育承诺 消费者行为 健身俱乐部 

分 类 号：G80-052[文化科学—运动人体科学]