网红——人格化的互联网入口  

Internet Celebrities—the Personified Internet Entry

作　　者：肯巴提.洪台 畅榕[1] 

机构地区：[1]北京印刷学院新闻出版学院,北京102600

出　　处：《北京印刷学院学报》2017年第1期36-37,40,共3页Journal of Beijing Institute of Graphic Communication

摘　　要：从网络作家、"大V",到互联网名人,富有魅力个性的个人已经逐渐成为互联网的入口。他们生产原创内容,培育在线形象,并与他们的粉丝互动。然后他们的网络名声就会为他们带来更多的业务。围绕"网红",已经形成了多种配套产业。可以认为,网红已经成为互联网的新的入口,我们看到的是个人无尽的潜力以及一个全新商业逻辑的破土而出。From web writers, “big V”,to internet celebrity, the person of charismatic personality has gradually become the entrance to the Internet. They create original content,cultivate their online images, and interact with their fans. And then their online fame brings more business. Around the “ internet celebrity”, there has formed a variety of supporting industries. It can be considered that, internet celebrity has become a new entry to the Internet. We’re looking at a person who has unlimited potential to transform this market and brought a whole new business logic.

关 键 词：网红 网红经济 产业链 

分 类 号：G2[文化科学]