新媒体视域下传统图书出版发行的现状分析与应对策略  

Analysis and Countermeasures to the Status of Traditional Publication and Distribution in the New Media Perspective

作　　者：朱春花[1] Zhu Chunhua(Editorial Department, Xuzhou Institute of Technology, Xuzhou, Jiangsu, 221018)

机构地区：[1]徐州工程学院学报编辑部,江苏徐州221018

出　　处：《赤峰学院学报（哲学社会科学版）》2017年第2期81-83,共3页Journal of Chifeng University：Philosophy and Social Science Chinese Edition

基　　金：2016年度江苏省期刊协会立项课题"发挥新媒体传播优势;提升期刊的传播能力"(2016JSQKB003号);2015年度江苏省期刊协会资助课题"新媒体发展与学术传播理念的更新--以学术期刊为主要研究对象"(2015JSQKA004)

摘　　要：新媒体的迅速发展,成为传统图书出版业快速发展的助推器。在给传统的图书出版发行带来机遇的同时,也蕴含着挑战。如何准确抓住新媒体带给图书出版发行的机遇,从而在多元化背景下规避问题的发生是需要每个出版人面对和解决的重要问题。当前,应对新媒体技术带给传统图书出版发行的挑战,一是要运用发展的眼光准确掌握市场需求;二是要利用新媒体做好传统图书出版的营销工作;三是要利用新媒体提高读者服务水平,从而推动传统图书出版实现更长远的发展。The rapid development of new media has become the booster of the development of the tradi- tional book publication industry with both opportunities and challenges. Therefore, how to seize the oppor- tunities and, at the same time, avert the corresponding problems caused by the context of the diversifica- tion has just been regarded as an important task for each publisher to confront. The possible countermea- sures to deal with it include the following three aspects： first, meeting the market demands with the de- velopmental insights; second, making good use of the new media in the traditional book publishing mar- keting; third, improving the reader service with new media technology in order to promote the long-term development of the traditional publication and distribution.

关 键 词：新媒体 图书出版发行 机遇 挑战 应对 

分 类 号：G239.2[文化科学]