福建省霞浦县摄影旅游者行为特征分析  

An Analysis of Photographic Tourists' Behavior Characteristics of Xiapu County in Fujian Province

作　　者：刘玲华 郑建平 林琴玉 张敏 刘月红 

机构地区：[1]宁德职业技术学院,福建福安355000

出　　处：《河北旅游职业学院学报》2017年第1期61-65,共5页Journal of Hebei Tourism College

基　　金：2015年福建省教育厅社科项目"福建省摄影旅游发展现状及对策研究("项目批准号:JAS151101)的研究成果之一

摘　　要：随着旅游市场的细分,摄影这一旅游活动形式越来越受到爱好摄影的游客的青睐。摄影旅游具有广阔的市场前景,正呈现迅猛发展势头。但是对摄影旅游的研究才刚刚起步,尤其对摄影旅游者旅游行为研究十分缺乏,因此,对此展开研究具有重要的理论价值和现实意义。通过实地调查方式,对霞浦摄影旅游者的行为特征进行详细分析,研究表明:霞浦摄影旅游者具有特定群体、动机多元化、季节性明显、偏好个性化住宿,出游方式追求独立、自主等特征,这对霞浦摄影旅游开发具有一定参考价值。With the breakdown of the tourism market, this form of tourism activity is more and more got favor from photography- loving tourists of all ages. Travel photography has a broad market prospect as well as a present rapid development momentum. However, the study of photographic tourism has just started, especially for photographers＇ tourism behavior is very lacking; therefore, this study has important theoretical value and practical significance. Through the field investigation, this paper makes a detailed analysis of Xiapu photographers＇ behavioral characteristics. The results show that： Xiapu photographers have specific groups; motivations are diversified, seasonal, preference for individual accommodation, and traveling mode is to pursue independence, which has a certain reference value to Xiapu photography tourism development.

关 键 词：摄影旅游者 行为特征 霞浦 

分 类 号：F590[经济管理—旅游管理]